The Velvet Press

The Velvet Press, a dynamic screen printing and embroidery business in Douglasville, aimed to establish itself as the go-to destination for personalized and high-quality branded apparel. The challenge was to not only enhance its own brand presence but also to showcase the transformative power of its services through real-world examples.

OBJECTIVES

• Conceptualize and craft a fresh logo that not only introduces a distinctive brand identity for the company but also leaves a lasting and memorable impression.
• Implement the recently developed branding elements and color scheme onto a new, user-friendly e-commerce website. Ensure the design allows for easy updates and maintenance by the customer.
• Align visual elements and storytelling with refreshed branding while improving user navigation
• Build out a powerful e-commerce shop with 50+ items
• Improve organic SEO search results and boost overall conversion
• Implement a fully responsive solution backed by WordPress CMS

PHASE 1

BRAND DESIGN

Our friend April Scoggins, the mastermind behind The Velvet Press, called us with a mission – a logo glow-up! You know, the old logo served its time well, but it was time for a fresh vibe. April wanted something snazzy, something that screamed “Velvet Press 2.0.” Our journey started with a deep dive into the history of this creative haven. Ever wondered why it’s called “The Velvet Press”? Us too! Turns out, there’s a poetic story behind it, a tale we were eager to weave into the new logo. April spilled the beans on what she loved and what had to go in the old logo. Likes, dislikes, the whole nine yards – it was like getting the secret recipe for the perfect logo blend. Armed with this insider info, we ventured into the wild world of prototyping. After about two weeks of working with April and her team, they agreed on the new logo and icon options.